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Our Story...

Explore la Tierra, is a tour operator company which wants to let the tourist EXPLORE the Earth, the ground, the soil, the land… la Tierra has all these meanings in Spanish. The values that Explore la Tierra defends is sustainable tourism and sustainable food production. For instance, we use different sized vehicles that are group-specific. We use from 5-seater cars to vans, minibuses, or even buses. We only work with local businesses, and the food products we eat in our tours are all sourced from Andalusia.

Cádiz has always been involved with wine. It is the only place in the world where you will find the D.O.of Sherry. The "Sherry triangle" is found between Puerto de Santa María, Sanlúcar de Barrameda and of course, Jerez de la Frontera. In addition to wine, there is a vast selection of food to be found in Vejer de la Frontera and, throughout all of Cádiz. Foods made with fish, beef, pork, locally produced vegetables, and dishes that have a Moorish influence.

We are based in Vejer de la Frontera but we do tours from Jerez de la Frontera as well as Vejer. However, we can pick up groups from different parts of Cádiz province if a custom private tour is booked. If there is something you want to do, we will try to make it happen. We can provide you the best experience with our custom private tour!

Explore la Tierra has a liability insurance and your guide Carlos is first aid certified.

Personal Experience

We provide small group and private tours so you can enjoy an intimate experience exploring the many sites in Cádiz

Local Authenticity

We are a locally run business and we want you to enjoy Cádiz sites like a local

Excellent Quality

We provide an excellent tour led by a fantastic knowledgeable local guide fluent in English and Spanish.

Customize Your Tour

You are one-of-a-kind and your tour should be too! Customize any tour to fulfill your Cádiz experience.

All About Carlos

Hola! I'm Carlos and I live in Vejer de la Frontera, Cádiz. I funded this company and am the main guide for Explore la Tierra tours! I studied an Msc in Environment and have worked in the environmental field for 5 years between Canada and UK. After working and travelling outside of Spain for several years, I realized how amazing it is that many of Spain’s resources, including pork,  are sustainably harvested. When I recognised that many friends and people who I met outside Spain knew little about the varied and wonderful products and places that Spain has to offer, I decided to do something about it by creating Explore la Tierra in Vejer de la Frontera. Being a wine lover I studied wine courses. I earned a Level 2 certificate with Distinction from the Wine & Spirits Education Trust(WSET), a globally recognised program. I am also first aid certified.

My aim is to provide the best possible experience for those who want to immerse themselves in the local culture. By learning more about the culture, traditions and products that Spain, specifically Vejer de la Frontera, has to offer.

Carlos about us walls of Castillar pueblos bancos de Cadiz white village of Cadiz Explore la Tierra owner John Carlos Milburn Rodríguez Spain

Other things to know about me:

1. My partner and I adopted a dog and named him "Monti" for Amontillado, one of my favourite type of sherries!

2. My background is in the environmental field, this is why I want to make my tours as sustainable as possible.

3. I love travelling and have traveled to around 25 countries and lives in 4 continents. This has given me the ability to get to know other cultures and what people want from a tour.

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